Many of you will have seen the book ‘The Secret’ appear in bookshops and supermarkets as it works its way through the best-sellers list. Already it has been insanely popular in the US due to the massive marketing machine that is driving it and an endorsement from Ophrah Winfrey.
I think its popularity should be both a concern and an opportunity to the Christian world. It is a concern because it oozes a counterfeit spirituality that seems to be attractive to this post-modern generation. Worse, it seems to present some of the worst features of Western consumerism and selfishness in a way that appears to make false values not just acceptable but attractive. I have not read more than just excerpts, but it seems to me that plain old-fashioned mammon has simply been given a new set of 21st century clothes.
What is the opportunity? Well, I think one of the reasons this book is so popular is that it seems to provide a ‘hope and faith’ of sorts, albeit seriously misplaced. Clearly it picks up on the innate human desire for spirituality and this is perhaps where Christians can catch the moment. Faith in Jesus Christ is the only ’secret’ and perhaps we can redirect people’s hunger towards God.
You can catch a good article on this book here courtesy of Christianity Today. It includes the following illuminating quotation from Newsweek:
On an ethical level, The Secret appears deplorable. It concerns itself almost entirely with a narrow range of middle-class concerns—houses, cars, and vacations, followed by health and relationships, with the rest of humanity a very distant sixth.
All I hope is that the Christian world goes after this with as much vigour as it did with The Da Vinci Code. At least Dan Brown’s book was sold as a work of fiction!